The history of coffee cultivation in the northern parts of South Sulawesi is covered in mystery. It is not known when the inhabitants started to cultivate coffee and how coffee arrived. It’s only known that coffee was cultivated well before the Colonial period and thus goes back hundreds of years. The most famous part of the coffee area in Sulawesi (previously called Celebes) is Toraja, which is in the center of the coffee production area and located in the highest parts of the Sesean Mountains. The Torajan people are descendants of Indochinese (possibly Cambodian) oceanic traders who crossed the sea to settle in the Sulawesi highlands and take up agriculture. They are a very independent ethnic group which has managed to maintain their true original cultural identity reflected in their language, social manners and religion (called ‘Aluk To Dolo’; The way of the Ancestors). True Toraja Coffee originates from the distance region in the Highland called Toraja in the central of Celebes Island, one of 17,000 islands of Indonesia. True Toraja Coffee is pure Arabica Coffee being harvested from a very dedicated Coffee Plantation that only planted the true Toraja Coffee Tree where the seeds was collected from the “ORIGNAL” Traditional Toraja Coffee Tree.
True Toraja Coffee guaranteed that only selected coffee fruit from our very own plantation roasted by experienced Roast Master where the stringent quality control is implemented just to get the complex aromatic profile into the maximum.
With the limited supply of the harvest each year from our own plantation, we therefore certify each of our coffee bags and make sure that there is no mix coffee goes into our roasting process and therefore only the original coffee that will end up in your perfect cup of coffee.
True Toraja Coffee is a result after years of hard works and dedicated local people combine with international knowledge and experience by the Roast Master and highly precise Roasting Machine that produce these romantic coffee. Toraja's anchestor build their houses, called Tongkonan, in the shape of their original boats. Great craftsmanship and eye for detail is something one notices in these buildings and Torajans are known for these skills which are reflected in the dedicated way they cultivate their coffee crop. Toraja coffee is known for its high body, low acidity, spice, sweetness and very mellow aftertaste. It is grown at altitudes of 1400 to 1900 meters. Until the late 1980’s the entire annual crop from Sulawesi amounted to 600 tons. The newly established Cooperative, ‘Petani Kopi Organik Toraja’, consists of 780 farmers (small-holders) with farms, locally known as ‘gardens’, with an average size of about 1 to 1.5 hectares each. Now and in the past this coffee is and was ‘Organic’ by default. Consequently today coffee is cultivated and harvested the same way it always has been. These farmers now have the opportunity to join with the first certified coffee cooperative in Sulawesi to sell their coffee as Certified Organic (SKAL: NOP/JAS) and thus receive a premium for their work. The Cooperative has additionally obtained Fair Trade and Rainforest Alliance Certifications during the 2007/2008 crop season. The goal of ‘Petani Kopi Organik Toraja’ is to produce the best quality possible and to improve the livelihood of all farmers and their families, both socially and economically. The symbol for the sun, or Bariallo in the Torajan language, represents good health, luck and prosperity. To ensure all three for them and their families, the marking on their jute bags is the Bariallo.
True Toraja Coffee contributes to human imagination and lust for perfection that drives us to make a perfect cup of coffee for you as True Connoisseur and Coffee Lover. Enjoy it!!!!
Wednesday, November 5, 2008
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